What data is worth, and who buys it

$10,000,000 paid at auction for one bankrupt company's internal emails

Google paid $10 million for a bankrupt airline's emails

Emilija Stojilkovic · Sep 2, 2026, 5:50:25 PM

Google outbid an AI startup for a bankrupt airline's internal email archive. What that says about the data your own business has never put a number on.

Xferdata Blog

Google paid $10 million for a bankrupt airline's emails