What data is worth, and who buys it

Two companies holding similar data can be valued ten times apart

Six things that decide what your data is worth

Xferdata · Sep 4, 2026, 11:20:08 AM

Two companies the same size, holding what looks like the same data, can be valued an order of magnitude apart. Six things explain the gap. You can change two of them.

$10,000,000 paid at auction for one bankrupt company's internal emails

Google paid $10 million for a bankrupt airline's emails

Emilija Stojilkovic · Sep 2, 2026, 5:50:25 PM

Google outbid an AI startup for a bankrupt airline's internal email archive. What that says about the data your own business has never put a number on.

Xferdata Blog

Six things that decide what your data is worth

Google paid $10 million for a bankrupt airline's emails